There are many options for your business if you’re looking for a digital solution that’s complicated. There are numerous digital solutions available to improve your business operations. These include streamlining administrative processes website like payroll watch, checking a number of hours on projects, as well as billing.
But articulating the importance of these abstract capabilities is a major hurdle for sales professionals. This requires new skills, like the ability to modify the value proposition based on various needs.
It is also essential to comprehend the complexity of the digital solution. It is not unusual for successful solutions to generate demands for expanded services, more personalization, and more variability. Digital businesses face a significant problem in navigating this complexity so that they can embrace complexity that adds value and stay clear of complexity that does not. Jeanne Ross is a principal researcher at MIT’s Center for Information Systems Research and co-author of Designed for Digital: How to Architect Your Business for Sustained Success (The MIT Press, 2019). She writes a column about digital strategy every month in the Harvard Business Review.